Netflixhoax 18: Omitted - Any Mention Of The Toxic Public Relations Assaults On Italian Justice

Posted by The TJMK Main Posters

Paul Ciolino and David Marriott in Kermit’s extensive debunking of the PR, link below

1. Nature Of The Excess

The huge public relations effort on behalf of Sollecito and especially Knox is entirely omitted from the film.

Perhaps because Netflix’s “Amanda Knox” was itself a toxic assault on Italian justice? Perhaps because the producers had themselves for five years acted as a nasty sharp end of that same PR?

Amazing omission, any way you look at it, as complete movies and books could dwell on this brutal attempt by non-legal means to set Knox and Sollecito free. The pro-Knox PR in particular, mostly in English in the US making it hard for Italians to know about, let alone respond, was taken to unique extremes.

Look at the giant scope of the PR as presented in Kermit’s masterful Powerpoint. That was created even before the 2009 trial was done, before the worst of the PR was set loose. 

Note the number of strongarming threats and false talking point and outright lies. The dishonest TV appearances and misleading books. The threats and personal abuse of officials and reporters who had no easy way to hit back. The myriad hapless professionals roped in as glovepuppets, many of which we will quote in the next two posts.

And the staggering moneygrubbing, surely a world record in itself.

2. Initiation of the Sollecito PR

It is pretty well impossible to affect court outcomes in Italy with PR. Contempt of court and defamation laws are too strong. Papa Doc Sollecito and his family tried a few things, but they ended up in court in Bari, and Vanessa Sollecito was fired from her job.

Giulia Bongiorno was then the head of the powerful justice committee in the parliament. She was hired as lead counsel and acted as the spokesman for Sollecito’s cause, often (like Sollecito) dropping Amanda Knox in the drink. Other actions moved underground.

3. Initiation Of The Knox PR

The Knox PR beamed at Americans was initiated by Curt Knox before he and Edda Mellas ever left West Seattle for Perugia. Before any lawyers had even been consulted, let alone employed.

Why so fast? Well one good hunch is that Curt Knox already KNEW with his family history of dangerous volatility that Knox really could have exploded and led a pack attack that left Meredith dead.

Here is a great book on how aggressive American PR too often helps clients with financial means to win while trampling on the law. 

Here is a good roadmap for what is known in the PR world as astroturfing, the techniques of which the ever-expanding Knox/Marriott public relations effort followed almost to a tee.

Prior to the start of the trial, the PR was becoming extremely shrill. Deathfish posted this. The Machine posted this.   After a crazed PR event in West Seattle was reported upon, even Knox’s lawyers wanted it toned down.

In April 2010 we were hearing things similar to this description of the PR from everyone who had tried to file honest reports.

Coverage of the crime began to diverge on the two sides of the Atlantic. From the vantage point of Perugia, it seemed as though the Knox family’s American supporters were simply choosing to ignore the facts that were coming to light in Italy….

The American press hung back, at first, objective and somewhat disbelieving that such a wholesome-seeming girl could have any connection to such a sordid foreign crime, and then, as the family stepped up its defense, increasingly divided between two camps that would become simply the innocentisti—those who believed she was blameless—and the colpevolisti, those who did not. In Perugia, these labels governed access…

Of the handful of American journalists in Perugia in late 2007 and early 2008, none got access to the Knox family without certain guarantees about positive coverage. Within months, the family decided to speak on the record primarily to the American TV networks, often in exchange for airfare and hotel bills. Most of the print press was shut out. And the TV producers learned to be very cautious about being seen with people like me, lest the Knox family should cut them off.

But as interest in the case grew, an odd assortment of American talking heads attached their reputations to Amanda’s innocence. An aggressive support group called Friends of Amanda formed in Seattle, headed by Anne Bremner, a media-savvy criminal lawyer who had cut her teeth as a tough prosecutor in Seattle’s King County Court…

Very quickly, [PR manager David] Marriott lost control of the situation. As he spoon-fed the Knox-approved message to American outlets that couldn’t afford to send correspondents to Italy, those of us on the ground in Perugia began passing his contradictory e-mails around as entertainment during the long days in the court.

[We reporters in Rome] began what would be a two-year battle against the Seattle message machine, incurring personal attacks and outright threats.

Newsweek said that the PR campaign was winning over nobody in Italy and doing some real harm.

More negative reports began to appear. See this on one PR shill. See another example here.

A media expert rated the PR counter-functional and likely to fail at least in part. There was soon the first hard proof of this when the PR landed Oggi in court.

The talking points became so extreme that you’d think they would be impossible to spoof. However Chimera did the impossible here.

4. Overview Of Where Next

This brings us to a halfway point with the Hellmann appeal court, first chambers of the Supreme Court, the Nencini appeal court and the fifth chambers of the Supreme Court still ahead. The first and fourth of those courts were bent and in each case the PR played some role.

But the outcome is not cast in stone.  Guede could spark a retrial for himself (we will know in a few days) in which the Knox and Sollecito teams will not even be present. A lot could be said that will set them back.

A dozen main media outlets and several hundred professional writers and TV commentators and so on came to swallow the PR bait without any checking of the truth. We will quote them at length. Netflix itself has clearly done this - it swallowed the assurances of thee cranks with axes to grind and did no due diligence in Italy before guying and airing a very unsafe product. 

Both Curt Knox and David Marriott have declared the PR to have been a success. We will asses that. The PR departed so wildly from the truth and did so much harm to those it lied about that it is easy to shoot down. Look at the comments on the media threads about the Netflix movie and you will generally see a majority denying that Knox did no harm or was framed. One of various signs of a huge fail?

Posted by The TJMK Main Posters on 01/06/17 at 01:06 PM in


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